Hello!
I am a brand design leader with over 20 years of experience spanning agency, freelance and in-house work. Over the past 10 years I’ve been building and leading remote creative teams distributed across North America and Europe.
I currently live in the Dallas Forth Worth metroplex with my family and dog Marley. In my free time I enjoy traveling, exploring food, and listening to the latest true crime podcasts.
You can reach me at rennieabraham@gmail.com
A few things that influence my thinking, leadership style, and creative process.
Always push for the "why?". I like getting hands-on, solving problems in the most direct way possible, but will strive to bring clarity to the problem.
Managing a team and the creative process can be challenging in a distributed world. I care about building trust and transparency.
Great design happens when you identify patterns. Systematic thinking creates space to experiment and try new things.
Brand design is an integral part of a good product experience. I help make the narrative cohesive, and the journey seamless.
Work is always evolving. I strive to be adaptable, navigating ambiguity and uncertainty with a focus on the big picture.